ASICS

Established in 1949 by Kihachiro Onitsuka, ASICS ( /ˈeɪsɪks/) is a Japanese brand specializing in athletic footwear and sports equipment. Renowned for its dedication to crafting high-performance athletic footwear and apparel, ASICS stands out with its innovative GEL cushioning technology. The brand has also forged collaborations with high-fashion names such as Vivienne Westwood, Andersson Bell, Cecilie Bahnsen, and numerous others. Available this season are sneaker models for both men and women, including the iconic Gel Nimbus model.