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LACOSTE

Founded in 1933 by René Lacoste and André Gillier, Lacoste (/ləˈkɒst/) is a renowned French lifestyle brand. Initially recognized for transforming sportswear with the introduction of the iconic short-sleeved polo shirt embellished with the crocodile logo, Lacoste has become a globally acclaimed emblem of casual sophistication. The brand is appreciated for its enduring, preppy style, which blends classic designs and contemporary elements to perfection.
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