NEW BALANCE
Established in 1906, New Balance ( /nuː ˈbæləns/) is an American brand specializing in athletic footwear and apparel. Renowned for its dedication to comfort, performance, and quality, New Balance has gained popularity among athletes and casual wearers. The widely recognized iconic logo, featuring a stylized letter "N," reflects the brand's commitment to performance, innovation, and a timeless American aesthetic. The New Balance selection includes the must-have 530
model for women, the 550 for
men, and other vintage-look models.